Jody Best is President and founder of Best Bet Promotions, an independent promotion & marketing company focusing on airplay with Classic Rock & Mainstream Rock radio, setting up a variety of promotions and marketing campaigns including all radio formats, radio special clearances along with artist interviews, giveaways and meet and greets with terrestrial radio & radio syndications.
Jody had previously worked at Capitol Records/EMI Music for 20 years — seeing a need to promote the core classic artists under the EMI umbrella, Jody started the radio division in catalog marketing in 1993 being one of the first in the business to actively work with Classic Rock, Classic Hits/Oldies & Adult Standards stations. Here she set up promotional campaigns with artists such as The Beatles, Paul McCartney, Bob Seger, Steve Miller, Pink Floyd, George Thorogood, The Beach Boys, Heart, Poison, The Rolling Stones, Frank Sinatra, Dean Martin, Nat King Cole, and many more.
In addition to promotional giveaway campaigns in support of CD releases, Jody set up and executed national campaigns for DVDs & books, grand prize packages with guitars, cruises, trip fly aways, sound check parties and meet & greets with Capitol/EMI artists on tour such as Paul McCartney, Steve Miller, Bob Seger, The Beach Boys and more. She also set up screenings at theaters in support of artist's DVD releases & cleared radio specials on a national level.
Jody was the head of the radio promotions division for the Catalog Marketing Dept. at Capitol / EMI for 14 years from 1993-2007, and upon leaving the label, founded Best Bet Promotions.
Since its inception, Best Bet Promotions has worked directly with artists such as Def Leppard, Joe Elliott, Journey, Glenn Hughes, Alice Cooper, Steve Miller, Tesla, The Rolling Stones, Night Ranger, Sammy Hager, Slaughter, Great White, David Gilmour, Cheap Trick, Chickenfoot, The Scorpions, Queensryche, KISS, AC/DC, Eric Clapton, Heart, Van Halen, Mick Jagger, Stephen Stills, John Waite, Peter Frampton and George Thorogood securing most with top 5 charting hits on their singles at the Classic Rock radio format including many #1 hits.
In support of Rock Against Trafficking, Jody’s efforts saw “Roxanne” by Glenn Hughes charting at #7 while Journey’s “Synchronicity II” peaked at #27.